With the UCI Road World Cycling Championships in the RVA and excitement building about all things bicycles, VCU Libraries offers resources to help those who are interested in learning more about the business of bicycles and bicycling. You can find out about…

The sport

The local impact

The industry

  • According to IBISWorld, cycling events account for just over 16 percent of industry revenue for athletic event organizers in the United States. Find more analysis on related industries including bicycle manufacturing, bicycle dealership and repair and sporting goods stores. Find It
  • Research more than 26,000 companies in the Richmond area in Hoover’s. Build a list and limit the industry by NAICS: 336991 Motorcycle, Bicycle, and Parts Manufacturing, 423910 Bicycles merchant wholesalers or 811490 Bicycle repair and maintenance shops. Find It
  • Search for articles Business Source Complete on the bicycle industry from major trade and business publications. Find It
  • More sources for company and industry research. Find It

The consumer

  • According to Mintel,  those shopping for adults are more likely to purchase from a local bike specialty shop than a mass retailer.  Get insight on bicycles, outdoor enthusiasts and more.  Find It
  • According to Euromonitor, the Netherlands, Finland and Sweden are the top countries for bicycle ownership. Explore more global markets with Passport GMID. Find It
  • More sources for consumer research. Find It

The opportunity

  • According to the Census, more than 2,000 Richmonders bicycle to work. Use Simply Map to find identify specific markets in the United States with the census and data from Simmons, Nielson PRIZM and Dunn & Bradstreet.  Find It
  • Use Privco to find information on over 100 private market investors in Virginia. Find It
  • Research start up and small business trends at the local and national level in Bizminer. Find it
  • More source for entrepreneurs. Find It

By Bettina Peacemaker, assistant head, academic outreach and business research librarian, and Patricia Sobczak, business and public affairs collections librarian

Categories Business, Marketing, Update

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