Category results for: Marketing

Business Insights Global: Powerful search, broad resource

Find It Business Insights Global can assist business students research, analyze, interpret and understand today’s complex industries. The comprehensive content and powerful analytical tools available in this database enables the researcher to understand the increasing global nature of today’s business world. This new database is easy to use and comes with powerful search capabilities. Interactive […]

ReferenceUSA seen as strong replacement for Hoover’s database for business info

Find It   A highly anticipated new company database has been added to the library collection.  ReferenceUSA is a strong replacement for the Hoover’s database. ReferenceUSA is a good tool to use when conducting company research, creating a business plan or locating competitors or new customers. It is a valuable resource when you need to fill […]

Uniworld Online: The world of multinational companies

Find It Uniworld Online is a searchable database that covers multinational companies with headquarters in over 200 countries and 20,000 industries. It provides contact information for headquarters, subsidiaries, branches and executives of multinational firms. Search by keyword, parent company name, subsidiary name, “division of” name, product description or by descriptive word. It is more comprehensive […]

Passport GMID: Global market information database

Find It Research global markets with Passport GMID.  From Euromonitor, a business intelligence company with more than 40 years of experience analyzing developed and emerging markets, Passport GMID provides in-depth analysis, statistics, surveys, and news for industries, consumer markets, and business environments all over the world. Find company and brand shares of leading companies; use dashboards and data to […]

Coloribus: Advertising archive from 1969 to today

Find It Coloribus Advertising Archive is the largest global archive of commercial advertising around. It contains over 2 million historic advertisements and continuously adds more than 1,000 in addition each day. Coloribus allows users to go through advertisements all around the world to reference. Browse through advertisements released by companies ranging from Ikea to Adidas. […]

BCC Research: Global market intelligence

Find It Research global markets with current and in depth market intelligence. Reports include forecasts, statistical data, major players, market share and more. BCC Research covers 20 industries with a focus on science and technology: Advanced Materials Advanced Transportation Technologies Biotechnology Chemicals Energy and Resources Engineering Environment Food And Beverage Fuel Cell and Battery Technologies Healthcare Information Technology […]

Markets of the Future: Explore next generation markets

Find It Euromonitor offers in-depth analysis of the business environment and consumer markets for next generation markets including Africa, Cuba and Iraq. Comprehensive reports cover more than 50 consumer categories and extensive brand share data, as well as key economic, demographic and infrastructure factors. The research allows for real-life decision making and strategies for identifying new […]

Map It: Mapping tools for business research

Electronic mapping resources are fast becoming an important tool for researchers to visually communicate their scholarship. More and more VCU courses require the visualization of data to supplement academic efforts in effective and powerful ways. For example, while a list of bicycle sellers in the RVA may help someone who is looking to open a bike […]

The Business of Bicycles: Industry research resources

With the UCI Road World Cycling Championships in the RVA and excitement building about all things bicycles, VCU Libraries offers resources to help those who are interested in learning more about the business of bicycles and bicycling. You can find out about… The sport Read top cycling publications in SPORTSDiscus with Full Text including Bicycling, Road Bike […]

Business Databases: Five business resources

These business and industry databases are a great resource for students of business, advertising and mass communications, as well as researchers interested in business trends, entrepreneurship and corporate work. IBISWorld: Reports for all 723 U.S. industries categorized by NAICS include market size, competitors, forecasting, business valuations, benchmarking, business environment and global industry reports. A new […]