Map It: Mapping tools for business research
Electronic mapping resources are fast becoming an important tool for researchers to visually communicate their scholarship. More and more VCU courses require the visualization of 
data to supplement academic efforts in effective and powerful ways. For example, while a list of bicycle sellers in the RVA may help someone who is looking to open a bike shop, that same information shown on a map gives immediate, graphical information that can help an entrepreneur identify opportunities. Or, when creating a marketing strategy, a company can use an interactive map to input data and highlight areas that meet the criteria for inclusion in the campaign. VCU Libraries has several mapping resources for a range of skill levels:
- SimplyMap allows you to create thematic maps and reports using extensive demographic, business and marketing data. SimplyMap has all the data you need to answer key research questions, make sound business decisions and understand the socio-demographic and economic conditions of any geographic area in the United States. It offers more than 75,000 data variables related to demographics, employment, housing, market segments, businesses, consumer spending, brand preferences and public health. Find It
- VCU Libraries owns many spatial and numeric data sets, most of which are produced by the Federal government. Use the VCU Libraries Search to search the collection, or browse a list of data collections. Find It
To learn more about mapping resources and geographic information systems, the L. Douglas Wilder School of Government and Public Affairs offers a Graduate Certificate in Geographic Information Systems (GIS). Also, as part of the State of Virginia higher education site license for ESRI (Environmental Systems Research Institute), VCU students, faculty and staff have free access to GIS courses offered via the ESRI Virtual Campus. For more information and to register, please see the following:
By Patricia Sobczak, business and public affairs collections librarian
Categories Business, Marketing, Update