VCU Libraries: Inside The Collection

Find It American Consumer Culture combines three vivid collections of documents: Market Research & American Business, 1935-1965, Trade Catalogues and the American Home, and J. Walter Thompson: Advertising America. Together, these galleries are a powerful set of sources for studying the history of consumer culture in the twentieth century – from research into consumer habits to the products produced and the advertising process […]

Inspiration and creativity are not bound by disciplines. Libraries provide a crossroads for the exchange of ideas and exploration of materials across subject matters. That thinking brought Berwyn Hung, who teaches creativity, and his students to James Branch Cabell Library. “Students are very much in their own bubble,” says Hung. “They need as much outside […]

Find It Coloribus Advertising Archive is the largest global archive of commercial advertising around. It contains over 2 million historic advertisements and continuously adds more than 1,000 in addition each day. Coloribus allows users to go through advertisements all around the world to reference. Browse through advertisements released by companies ranging from Ikea to Adidas. […]

These business and industry databases are a great resource for students of business, advertising and mass communications, as well as researchers interested in business trends, entrepreneurship and corporate work. IBISWorld: Reports for all 723 U.S. industries categorized by NAICS include market size, competitors, forecasting, business valuations, benchmarking, business environment and global industry reports. A new […]