American Consumer Culture combines three vivid collections
Find It American Consumer Culture combines three vivid collections of documents: Market Research & American Business, 1935-1965, Trade Catalogues and the American Home, and J. Walter Thompson: Advertising America. Together, these galleries are a powerful set of sources for studying the history of consumer culture in the twentieth century – from research into consumer habits to the products produced and the advertising process […]
IBISWorld Procurement Research Reports
Find It IBISWorld Procurement Research Reports provides valuable insight and analysis on almost 1,000 goods and services purchased by businesses every day. IBISWorld’s Procurement research was specifically designed to help purchasing, supply chain management and strategic sourcing students, faculty and researchers to identify price drivers and market characteristics that impact buying decisions. IBISWorld reports are designed […]
