VCU Dental Care rebranding distinguishes clinical practices


Originally posted to, January 29, 2014

By Eliza Winston

University Public Affairs

(804) 828-1231


Today marks the official rollout of the new brand for VCU’s dental clinics – formerly known as Dentistry@VCU – as VCU Dental Care. The new name will be reflected on the clinic’s website, and the rebranding will help the practice raise awareness in the Richmond area of the wide range of services it offers.

The focus for the rebranding project is to emphasize the vast array of treatments available throughout the organization, as well as the various levels of fees.

“VCU currently has the only dental school in the state, and as such we have taught generations of Virginia dentists,” said David Sarrett, D.M.D., dean of the VCU School of Dentistry. “With this rebranding, we hope to relay the message to potential patients that we provide comprehensive dental and oral health care within our clinics. If a patient needs a consult with a specialist, we are able to accommodate the patient usually in the same day. For our patients, this equates to less time spent in seeking these specialty opinions and treatment. It also allows our students, residents and faculty to collaborate in ways that may not be possible if doctors are in different locations.”

“This rebrand will help the community better understand the comprehensive care and fee structures available for patients at VCU Dental Care,” said Rebecca Pousson, executive associate dean of the School of Dentistry. “Because we have students, residents and faculty all providing services, our fees are reflective of this situation. For example, if a patient is seen in our student clinics, the fees are lower than if a faculty member was providing that treatment alone. However, it may take several visits to accomplish the same treatment that a resident or faculty could achieve in one appointment. Our ability to offer various fee levels gives the patient options.”

The rebranding will be featured during tonight’s VCU men’s basketball game through announcements and advertising at the game. In addition to targeting the outside consumer audience to reach new potential patients, posters and messaging will be available for current patients who visit the clinics.


About VCU and the VCU Medical Center

Virginia Commonwealth University is a major, urban public research university with national and international rankings in sponsored research. Located in downtown Richmond, VCU enrolls more than 31,000 students in 223 degree and certificate programs in the arts, sciences and humanities. Sixty-eight of the programs are unique in Virginia, many of them crossing the disciplines of VCU’s 13 schools and one college. MCV Hospitals and the health sciences schools of Virginia Commonwealth University comprise the VCU Medical Center, one of the nation’s leading academic medical centers. For more, see

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