Commitment to creativity and digital literacy earns VCU designation as an Adobe Creative Campus
This month, Virginia Commonwealth University joins the ranks of innovative, forward-thinking institutions such as Indiana, Clemson and Temple universities as an Adobe Creative Campus. The designation from the multimedia, creative-software company recognizes colleges for incorporating problem solving into their curricula and fostering 21st-century methods of teaching and learning.
VCU is the first school in Virginia to earn this designation.
“I’m pleased with VCU’s designation as an Adobe Creative Campus,” said VCU President Michael Rao, Ph.D. “VCUarts faculty and staff’s work to foster creativity and digital literacy is critical in today’s world. They are the reason why VCUarts is recognized as the top public arts school in the nation and why our students excel in the classroom and beyond.
While the School of the Arts has been instrumental in working with Adobe, the entire university is benefiting from the arrangement, which includes a 75% discount on Adobe Creative Suite for students from all disciplines. The Adobe Creative Campus designation also comes with a $50,000 gift, which will be used for student scholarships, said Andrew Ilnicki, director of strategic technology at VCUarts.
“[The university’s] commitment to support our students toward creative innovation and digital literacy was a standout [to Adobe],” he said. “Our values of equity, diversity and inclusion were also of note. Per Quest 2025, digital fluency using real tools that are highly in demand is at the heart of this partnership. Naturally, increasing the equity of access to these tools was key to that.”