VCU to open SHIFT Retail Lab giving student entrepreneurs retail, office spaces
RICHMOND, Va. (WWBT) – Virginia Commonwealth University will be opening a Shift Retail Lab, which gives former and current students at the university a chance to showcase their work, giving them retail and office spaces.
“While student founders will be able to sell their products in the Shift Retail Lab, the main goal is to provide them with a space to test and experiment,” Garret Westlake, Ph.D., Executive Director of the da Vinci Center, said. “The Retail Lab is a space where founders can engage in iterative design and test key assumptions around pricing, branding and packaging. Customers of Shift will have the option to purchase available products as well as be encouraged to provide feedback on early-stage ideas to help founders turn their ideas into action.”
Read the full article from NBC12 >>
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