SHIFT Magazine, Volume 2 Press Release
Richmond, VA—-The SHIFT Retail Lab at Virginia Commonwealth University and the students from INNO 591 are proud to announce the launch of the SHIFT Magazine, Volume 2. To celebrate, the class is throwing a party at SHIFT Retail Lab, and you’re invited!
Read SHIFT Magazine Issue No. 2 >>
Friday, December 1st 5pm to 7pm
1235 W. Broad Street
INNO 591 is a cross-disciplinary, project-based course where students use foundational principles and practices of visual design by directly applying their skills to create a magazine for SHIFT Retail Lab. Students from different backgrounds and majors come together in this class to experiment in constructing content through design thinking, graphic design, and branding, and successfully complete a nearly 80-page magazine in roughly 15 weeks.
The launch party is all about the Shelfies! Shelfies are the entrepreneurs that are testing out their venture ideas on the shelves at SHIFT Retail Lab. Some of the Shelfies will be providing free samples of their food. Others will be selling their products at a mini holiday market.
Other free food and drinks will be provided, and the event will be located right across the street from the Siegel Center, where a basketball game will be happening right after the party.
About SHIFT Retail Lab
SHIFT Retail Lab is a hub for entrepreneurship operated by VCU’s da Vinci Center for Innovation that was named the winner of Fast Company’s 2023 Innovation by Design Award in the Learning category. SHIFT provides an important space for entrepreneurs to test their ideas through sales and customer feedback. This alternative type of retail offers a lab-type approach for creative thinkers and doers from a wide range of backgrounds to put their ideas into action. SHIFT customers have the opportunity to take an active part in developing ideas into successful products and services ready to go out to market.
Categories Announcements, News