Siera Fountain named as one of “100 People to Meet in 2024: Go-Getters” by Virginia Business
An artist and designer who graduated with a bachelor’s degree in art from VCU and was an intern at NASA’s Langley Research Center in Hampton, Siera Fountain is now back in Richmond as a product innovation graduate student at VCU’s da Vinci Center for Innovation. This year, in addition to winning a $3,500 first-place award from the American Marketing Association Richmond-Robert R. Barber Endowment Fund for Scholarship & Training, Fountain earned an entrepreneurship certificate from the da Vinci Center. And this past summer, she participated in a European Innovation Academy in Italy to create a product. There, Fountain was exposed to how she could use her art skills in the field of business and marketing. She now works as a graduate assistant at VCU’s Shift Retail Lab, designing promotions and assisting local entrepreneurs. “Gen Z people are very interested in authenticity and being able to put themselves into the product or the brand,” Fountain says.
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