School of Business

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Each year the VCU School of Business departments recognize the outstanding achievements of select students. See below the 2019-2020 Department of Marketing award winners.


Student of the Year
Melissa Denisco-Morici
*Pictured above*

Melissa will graduate in December 2020 with a 4.0 GPA, made all the more impressive with her placing in various sales competitions through AMA. She is recognized within the Department of Marketing for her outstanding work in the Product and Brand Management concentration. Melissa has been a dedicated student, working towards a certificate in Product Innovation through the VCU da Vinci Center in addition to her Marketing studies, she has held several internships throughout her college career, including work with the Institute of Contemporary Arts, Jefferson Hotel, and Weave Insights. Melissa was particularly successful with her completion of the 2019 International Consulting Program, where she worked with her team in developing a market penetration plan for Amarillo Limon. Melissa has been an excellent role model for the Department of Marketing throughout her college career.

Distinguished Service Award
Radha V. Kapadia

Throughout Radha’s journey at VCU, she has served as a Business Student Ambassador, Marketing Ambassador, the President of American Marketing Association, the Marketing Head for Hyperloop, and the President and Founder of Women in Business. Radha is graduating with a major in Marketing with a concentration in Product and Brand Management, a minor in Fashion Merchandising, and three certificates from the da Vinci Center. Radha has interned for many companies throughout her college career with two companies truly making an impact for her: The Martin Agency (as a strategic planner) and Gyrus Systems (as a SaaS Product Marketer and Market researcher). Both her coursework and internship experiences helped her land her job as a Product Manager for Western Digital.

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