Do our own values matter when we’re shopping for others?
Lin Zhao discovers that a third party complicates the buyer-brand value connection.
It all starts with a dream
Storytelling, place and perspective come together in a short film — and in the path of Richmond filmmaker Tyrone Nelson Jr.
A reminder to graduates: Business is still about people
Marketing scholar and former VCU professor Pam Royall drew on years in the classroom and the industry to describe what she believes endures in the world of business.
Career panel guests at VCU Business share the realities behind their professional paths
Across three career panels, students heard how professionals built their careers through uncertainty and unexpected opportunities.
As some Cheetos lose their old orange, will PepsiCo be stained?
VCU Brandcenter leader Vann Graves digs into how ‘naked’ versions of classic snacks carry big risks to business.
Pamela Kiecker Royall, national higher education researcher and former VCU professor, to address Business graduates at fall commencement
Royall, who will deliver the fall commencement keynote, chaired VCU’s Department of Marketing before leading national research programs for higher education.
VCU gala honors 5 School of Business faculty for research and teaching
Fifty-five VCU faculty members were recognized for research and teaching innovation.
Catalyst Studios Alumni Night
Join fellow Rams for Alumni Night with Catalyst Studios, founded by VCU Business alum Thomas Chatman (B.S.’24). Experience art, community and creativity from local and international artists.
‘Marketing Principles’ textbook debuts in the River City
VCU’s first free, open-source marketing text, written by VCU Business faculty with Brandcenter students, delivers interactive chapters to reduce costs.
New ‘Expert Insights’ series brings industry leaders to VCU School of Business
Sponsored by Universal Corporation, the four-part program will explore corporate culture, technology, sustainability and entrepreneurship and innovation in business.
