VCU Health: brand change reflects health system’s rich legacy and continuing world-class care
From its inception more than 175 years ago, Virginia Commonwealth University’s health care system has made discoveries and reached milestones previously unimagined in the world of medicine, earning a well-deserved reputation as a pioneer in health care. VCU hopes to capture that spirit and to celebrate the health system’s ongoing evolution and growth with a new brand.
The VCU Health brand officially launched Aug. 26 to encompass a coordinated system of care, research and education. The decision to enhance the brand was made after thoughtful, extensive research conducted with health system and university leadership, team members and the community. VCU Health represents the health care system’s breadth of services and demonstrates its commitment to quality outcomes across the continuum of care.
The brand tells a bigger, more cohesive story about the world-class care offered across the system from the medical center in downtown Richmond to Community Memorial Hospital in South Hill, and from the VCU physician group to Virginia Premier and the university’s health sciences schools.