New patient recruitment website & branding
Introducing Dentistry@VCU
I have mentioned before that branding is extremely important to the long-term success of the School of Dentistry. I am please to let you know that a new website designed for patients seeking dental care is now live. The Dentistry@VCU site at http://www.dentistryatvcu.com/ was designed to focus strictly on our patient care mission with an eye toward being picked up by Google and other search engines. Please provide your comments and feed back to Mike Talley who authored the site.
You can help increase the hit rate on this site by encouraging people can write reviews on the major search engine sites by visiting the Dentistry@VCU site. Click on “About us”, then on “Our Patients” (direct link is http://www.dentistryatvcu.com/about-us/our-patients). From there, a prominent white box with several search engine and review site logos will appear. Click on a logo to go directly to writing a review. Encourage satisfied patients to do the same. This process will get easier as the site is picked up by the search engines. Positive reviews will greatly enhance the site’s ranking in search results for dentistry in the Richmond area.
Get ready for Ram Basketball!
We have also entered into an agreement with VCU Athletics to be a sponsor during basketball season to include a presence on a new rotating 36′ LED scorer’s table board, sponsorship of the in game “Smile Cam”, and an ad in all programs. We will also receive four season tickets and hospitality room passes for each game that can be used by the School of Dentistry. We will need suggestions on how to utilize this advertising space and the tickets.
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