The Next Generation of Entrepreneurs Won’t Be Stuck In The Classroom
Virginia Commonwealth University reimagines entrepreneurship training with its Shift Retail Lab, a winner of 2023’s Innovation By Design Awards.
“The Shift Retail Lab—winner of the Learning category in Fast Company’s 2023 Innovation By Design Awards—is a real-world space for students to peddle their wares and collect feedback from would-be customers and is Westlake’s answer to that. Since its launch in late 2021, VCU students have used the space to sell everything from vegan jerky to sneakers.”
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