Super Bowl ads keep it light using nostalgia and stars
Rich Weinstein, associate director of extension programs at the VCU Brandcenter, discussed this year's Super Bowl commercial trends with the Associated Press.
Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent
Vann Graves, executive director at VCU Brandcenter, a portfolio school that Wieden once served as a founding director, discusses Wieden's legacy and the future of talent cultivation and training.
This founder has a can, a brand, and a plan
The brand has made a similar impression on Vann Graves, executive director of Virginia Commonwealth University's Brandcenter, a top advertising school. "It has a swagger that the category has never seen before," he says. "Some would argue that water is water is water, but what Liquid Death is doing with that water is what's exciting."
Meet-a-Ram: Kevin Nguyen
Brandcenter alum is a strategic planner and one of the creators of The Inturnship.
Will Banana Republic ever be forced to change its name?
The company name and aesthetic confused British colonialism in Africa with U.S. imperialism in Latin America. “The name expresses itself through the power dynamic of European countries over poor, non-European countries,” says Vann Graves, executive director of Virginia Commonwealth University’s Brandcenter.
Brandcenter student, executive director embrace new opportunities at Cannes Lions festival
Vann Graves serves as new dean of Cannes Creative Academy, and Shaunda Lambert has “once-in-a-lifetime experience” at global academy for students.
VCU Brandcenter offers support to Creative Circus students
The Brandcenter at Virginia Commonwealth University has offered its support to the students who are being impacted by The Creative Circus’ recent decision to close its doors in late 2023. The invitation is being made in consultation with and support of The Creative Circus administration.
VCU Brandcenter hosted its annual recruiter session
VCU Brandcenter kicked off its annual recruiter session Monday. Over 275 recruiters signed up for the weeklong event, which featured a website showcasing the work of the 89 students that make up its Class of 2022. At least nine of the students had already lined up jobs before the site went live.
Why you are the most important person in the (marketing) world
Vann Graves, an advertising industry veteran, and the executive director of VCU Brandcenter, says the goal for brands with young people has always been to create habits around their products.
Vann Graves reflects on magnifying Black voices and the current creative landscape
‘The Black Experience in Design’ anthology features work by the Brandcenter’s executive director, who describes the importance of building a wall that represents who you are – a wall others cannot look past.