Super Bowl ads keep it light using nostalgia and stars
Stars are commonplace in Super Bowl ads, but over the past few years ads have been more and more stuffed with celebrities. This year is no exception.
Popular celebrities offer goodwill to a brand and help it stand out from the 50-plus or so advertisers during the big game. But with so many stars in ads, it can be harder stand out in a crowded field.
“If you use celebrity in a smart way, it’s huge,” said Rich Weinstein, a professor at VCU Brandcenter. “But with all of these celebrities, are people going to remember who each celebrity is attached to?”