Thriving and hurting: brand NFL at 100
Founded a century ago, the National Football League brand is thriving: high TV ratings, sold-out Super Bowl ads and popularity among nearly all demographics. Yet, the NFL is reeling from allegations of institutional racism and sexual abuse, and not enough being done to protect players from traumatic injury. VCU Brandcenter director Vann Graves and Sportico’s Scott Soshnick on the dichotomy.