Alumni-owned business spotlight: Lucas Fritz (B.A.’11)
VCU Alumni is highlighting Ram entrepreneurs listed in our alumni-owned business directory. Learn business tips from Lucas Fritz (B.A.’11), co-founder of The Broadberry performance venue in Richmond.
What tools helped you the most when you started out?
When the Broadberry first opened, I relied pretty heavily on support from others in the music community. Our network of staff, artists and patrons were invaluable in testing, tweaking and making The Broadberry the venue it is today.
What was the biggest challenge to maintaining your business?
One of the biggest challenges owning and operating a small business is balance between work and personal life. The balance between growth and maintenance. The balance between delegating and being hands-on. I’ve learned over time how to strike a good balance in many of these categories, but I am still constantly striving for improvement.
What advice do you have for people considering starting a business?
Work hard and don’t quit. There will be long hours in the beginning. It will be hard. Perseverance and dedication coupled with a high level of performance and execution are truly a recipe for success. You must hold yourself to the highest standard, because no one else will.