Alumni-owned business spotlight: Elizabeth Kincaid (B.S. ‘08)
VCU Alumni is highlighting Ram entrepreneurs in our alumni-owned business directory. Here, Elizabeth Kincaid (B.S.’08), owner of Richmond-based And Dim Sum, Tarrant’s Cafe, Bar Solita, Tarrant’s West, and RVA Hospitality Group , shares her business advice.
What tools helped you the most when you started out?
Curiosity and keeping an open mind; being able to talk to anyone and meet folks where they are now.
What was the biggest challenge to maintaining your business?
Just when I think I’ve got it all figured out — something changes things. The only constant is change and adaptation. You can’t sit still on anything; you need to always be inventing.
What advice do you have for people considering starting a business?
Business is hard. Be ready and take care of your own mental, physical and spiritual health or you won’t be able to help your staff or yourself.