Demo Day Spotlight: Frances Odoi and CoCoGin LLC
Frances Odoi is a VCU alum, a Shelfie Program alum, and a valued community member whose passion for fresh, natural ingredients led her to create CoCoGin, a juice and beverage brand centered on clean flavors and nourishing blends. At this year’s Demo Day, Frances introduced CoCoGin with a clear mission to offer drinks that taste good, feel good, and support everyday wellness.
CoCoGin draws inspiration from simple ingredients and thoughtful preparation, bringing forward beverages that celebrate freshness without unnecessary additives. Frances shared her belief that great flavor comes from quality sourcing and intention, a message that immediately connected with the Demo Day audience.
Her pitch stood out for its clarity, authenticity, and strong vision for the future of the brand. Frances communicated not only the product, but the purpose behind it, which resonated strongly with both judges and attendees.
Frances received two honors at Demo Day. She was awarded the Judge’s Choice Award for her compelling presentation and brand vision. She also received the Capital One Award, recognizing the promise and potential of CoCoGin as it grows.
What comes next for CoCoGin? Frances plans to expand her product offerings, refine her production process, and explore partnerships that can help bring her fresh, natural beverages to a wider community.
Categories Announcements