Pamela Kiecker Royall, national higher education researcher and former VCU professor, to address Business graduates at fall commencement
Royall, who will deliver the fall commencement keynote, chaired VCU’s Department of Marketing before leading national research programs for higher education.
By Megan Nash
Pamela Kiecker Royall, Ph.D., will deliver the keynote address at the VCU School of Business fall commencement.
A native of Minnesota, Royall earned her B.A. in religion from Carleton College, where she has served as a trustee since 2010. She later completed an M.B.A. in finance from Minnesota State University and a Ph.D. in business administration from the University of Colorado Boulder.
Royall spent much of her early career as a marketing faculty member at public and private universities. She joined VCU in 1996 and chaired the School of Business Department of Marketing for six years.
In 1998, she founded the school’s Interactive Marketing Institute and went on to publish more than 80 articles in academic and trade journals. Her research was supported by grants from the Fulbright Commission, the U.S. Departments of Commerce and Education and the World Bank.
Royall later transitioned to full-time higher education research. She currently serves as Head of Research for EAB’s Marketing and Enrollment Solutions division (formerly Royall & Company), where she leads national survey programs through University Research Partners. Since 2002, she has overseen studies involving more than 2 million high school and college students, families, counselors, faculty, alumni and enrollment leaders.
Her work in Richmond also includes long-standing support for arts and cultures organizations. Royall and her late husband, Bill Royall, created Try-me, an uptown art space featuring contemporary works from their collection.
She has supported arts organizations across the region, including the Virginia Museum of Fine Arts, CultureWorks, Studio Two Three, Art 180, the Visual Arts Center of Richmond and Oakwood Arts, among others. Royall has also served on numerous boards, including 1708 Gallery.
She is a trustee of both Carleton College and Virginia Union University (VUU), filling the VUU board seat formerly held by her husband. She currently chairs the Advisory Board for the Institute for Contemporary Art at VCU and is a past chair — and the first woman to hold the role — of the Virginia Museum of History and Culture.
The VCU School of Business will hold its fall commencement on Friday, Dec. 12, at Altria Theater.
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