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In Pictures: VCU Brandcenter’s Reverse Recruiting

by Luisa Contaifer
A man gestures toward a computer screen displaying a colorful design as he explains a project to a woman wearing a denim jacket in a creative workspace with a green screen and brick wall backdrop.

VCU Brandcenter hosted its annual Recruiter Session, featuring a unique “reverse” format where recruiters sought out talent among second-year students.

By Megan Nash

If you were at VCU Brandcenter’s Recruiter Session, you could feel the creative energy. Over two days, the graduating class of 2024 laid out their best work, hoping to grab the attention of recruiters from major national agencies, brands and consultancies.

Dubbed as a “reverse recruiting event,” the recruiters were the ones eager to engage as they moved from table to table scouting for talent. With 27 Brandcenter alumni coming back to recruit on behalf of their employers, the networking potential was high, making this event the ultimate kickoff for the Brandcenter’s job placement process.

Browse the photo gallery to see the action, talent and maybe a few familiar faces firsthand – it’s the next best thing to being there!

Two women smile while sitting at a table with a vibrant pink tablecloth, surrounded by creative displays, monitors showing digital projects, and personal touches like flowers and snacks.

Tahmari Tupponce (Art Direction) and Cameron Norman (Copywriting)

Two individuals seated at a table discuss creative designs displayed on a monitor, surrounded by flowers and promotional materials. A professional enthusiastically shares ideas with a visitor, seated next to a computer showing a digital project, with candy displayed on the table.

Jade Chen (Art Direction) and Debashish Dumbre (Copywriting)

A woman shakes hands with a recruiter at a table adorned with a laptop and creative materials in a bright networking space. A student explains a concept to a recruiter at a table featuring Ethiopian coffee cups and a chalkboard sign reading "Ethiopian Coffee & Chat."

Bella Piasentin (Strategy) and Helina Markos (Creative Brand Management)

Two individuals converse at a table showcasing creative work on a computer, set against a brick wall with decorative signage and vibrant decor. One woman gestures while explaining something, while the other sits with a notebook and laptop in front of a vibrant mural.

Amber Bills (Creative Brand Management) and Hazel Cimino (Art Direction)

A professional conversation between a man with a beard and glasses, seated at a table with product samples, and a woman wearing a denim jacket. A recruiter session with two women seated at a table decorated with candles and perfume. One woman holds a laptop while smiling, and the other gestures while explaining.

Keith Johnson (Strategy) and Molly Devereux (Strategy)

To view a list of the 2024 graduates and their portfolios, visit https://brandcenter.vcu.edu/student-portfolios/

Special thanks to the sponsors of the 2024 Brandcenter Recruiter Session: Working Not Working, CoStar Group, Brand Federation, Tangerine and McKinney.

Footnotes
Article by: Megan Nash
Photos by: Duane Berger Photography

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