VCU Center for Sport Leadership alum helps the NFL kick off in Germany
By: Greg Burton
Luca Fritsche grew up not far from Frankfurt, Germany – or as American sports fans may know it now, one of the hotbeds of the NFL.
Fritsche, a 2021 graduate of Virginia Commonwealth University’s Center for Sport Leadership, is a season support assistant for NFL Germany. The professional football league made its first foray into the country in 2022 with a game in Munich, and this season, it brought two games to Frankfurt – which meant Fritsche was busy promoting an American passion in a promising international market for the league.
“I was fortunate to work the first ever NFL game in Germany last year, but it was a little sad after putting in all of that work,” he said. “The game is Sunday and on Monday, everybody leaves. It was very cool to have two games this year.”
On Nov. 5, the Kansas City Chiefs beat the Miami Dolphins, and a week later, the Indianapolis Colts held off the New England Patriots. Both games were played at Frankfurt Stadium. Fritsche’s main responsibility leading up to the games was ticket communications, helping fans from around the world navigate the process. Ticket demand was high, both for Americans traveling abroad to support their teams and Germans and sports fans throughout Europe wanting to experience the NFL.