Family establishes scholarship to thank VCU Brandcenter for giving sidelined students a tremendous opportunity
Author: Leila Ugincius
The parents of a Virginia Commonwealth University Brandcenter alum have established a scholarship for students in the two-year master’s program.
Michael and Ellen Finn donated more than $400,000 to create the Emma Finn Family Endowed Scholarship to thank the Brandcenter for creating a seamless transfer for students of Atlanta’s renowned Creative Circus. It is the largest gift from parents made to VCU’s graduate school for advertising, branding, design, marketing and innovation.
In April 2022, amid challenges of the pandemic, the advertising portfolio school, where Emma was studying, announced that it would soon close. The Brandcenter stepped up to offer Creative Circus students the chance to transfer and complete their education at VCU. Interested students applied and were integrated into the existing second-year cohort in the fall 2022 semester.
The Brandcenter’s offer “was such a remarkable act of kindness and really so above and beyond” for Emma, who had really wanted the advertising experience and chance to build a meaningful portfolio, Ellen said.