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Trustworthy leaders say what they mean and mean what they say, says Christopher S. Reina, Ph.D., associate professor in the Virginia Commonwealth University’s Department of Management and Entrepreneurship.

“They don’t say things like ‘we should get lunch and catch up’ and not follow through with this,” he says. “They are careful with their words because they know words matter. When they say they will follow up with you, they do so. In doing this, they continually reinforce a cycle of making and fulfilling promises, however small they may be. Over time, this contributes to trust.”

Read the full article on Fast Company’s website

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