School of Business

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Student of the Year
Christina Veha

Christina Veha is a first-generation college student from Woodbridge, Virginia.  She will graduate with a major in Marketing in December 2022. During her time at VCU, she is most grateful for her involvement in Women in Business and the National Society of Collegiate Scholars.  She is also a member of the American Marketing Association. She was selected for the Stores Executive Internship Program with Target, which she will complete in Summer 2022. Following graduation, Christina would like to pursue a career in marketing. She would like to thank her family and friends for their continual support of her throughout college.

Distinguished Service Award
Bryce Hayes

Bryce Hayes has served as the President of the American Marketing Association at VCU and Philanthropy Chair for the Alpha Kappa Psi business fraternity. Marketing faculty have been impressed with his positive attitude, maturity, professionalism, sensitivity, intelligence, and engagement with his coursework. Bryce is particularly grateful to Professor Katie Gilstrap for her mentorship and support during his time in school. He is graduating from VCU with a major in marketing, a concentration in product and brand management, and a minor in fashion merchandising. Aside from pursuing positions in the advertising and fashion industries with the goal of serving as a creative director, Bryce fully intends to use his marketing and leadership skills for the sake of environmental reform.

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